Innovation must be at the nexus of any mobile network strategy. Attracting and retaining subscribers has never been more challenging, as mobile Internet services become ubiquitous and competition places downward pressure on prices and market share. Locatrix helps mobile operators reduce the cost and time-to-market for innovative value-added services through our range of hosted consumer, mobile marketing and developer solutions.

Location-based services form the heart of mobile subscriber engagement and personalisation. Uandme™, our award winning mobile friend finder and family minder solution, provides subscribers with mobile, web, SMS and workforce-specific user experiences, and uses a common extensible framework to deliver world-leading value-added services (VAS). Learn more about Uandme and our range of location-based and location-enhanced mobile experiences.

With smartphone usage rising dramatically in every market worldwide, the race for subscriber attention has never been more challenging or important. But as our mobile handsets have become more than companion devices, they can also be harnessed to help shape a virtual world of content that might interest us at any time.

The Locatrix Context Platform – scheduled to launch in 2011 – provides mobile operators and brands a new channel through which to uniquely engage with, attract and add value to their customer’s mobile handsets.