Guy Fishing
Guy Fishing is a unique consumer experience that combines location, proximity, entertainment venues and game theory to provide engaging outcomes for youth subscribers. Adding a wholly social dimension to traditional LBS, Guy Fishing lets operators target and retain subscribers in the valuable youth market segment.
Based on subscriber proximity and peer ratings, young females can use Guy Fishing to spot and “hook” young men, while males use the service as a kind of self-advertisement. Operators can monetize the service through venue advertising, time-based alerts, virtual gifts and promotional campaigns.
Guy Fishing Solution Summary
| Solution Type | Youth market segment engagement |
| Target Audience | Young male & female subscribers |
| Network Integration | GMLC, SMSC, WAP-Gateway |
| Optional Integration | Middleware, Advertising platforms |
| Commercial Model | Hosted solution with revenue share, mobile advertising |