Mobile users worldwide are adopting social networking tools as a primary channel for communication, entertainment, and interaction with their friends. While the user experience is increasingly viewed from the mobile screen, network operators face an imminent challenge of having their role in the social networking value-chain reduced to simple data provision, with ever reducing margins.

The Locatrix Social Networking framework provides mobile operators with the opportunity to generate value from and for their subscribers, through the provision of mobile location and manageable privacy services that integrate with popular social network sites.  Locatrix Social Networking solutions use the Locatrix/XLF API, ensuring required integration and launch efforts are minimal, and extend the reach of the operator value-added services through the power of the subscriber’s own social network.

Unlike the free or handset-based mobile social networking services or plug-ins, Locatrix Social Networking applications are designed to leverage available assets and enablers within mobile operator networks to add context, proximity and genuine value to their subscriber’s social interactions for all subscribers, not just smartphone users.

Locatrix Social Networking applications are available now for operator branding and integrate with a range of public social networking platforms, including Facebook, Twitter, Friendster and MySpace.