Mobile marketing provides a strategic opportunity for mobile network operators to leverage and monetise their subscriber base. While mobile marketing presents a significant shift from online advertising, success depends on harnessing the mobile environment and using advertising to enhance, not detract from, the user experience. Location-enhanced mobile marketing is a key opportunity to leverage this synergy, and create maximum return for advertisers, consumers and of course operators.

Locatrix Enhanced Mobile Marketing (Locatrix/LEMM) is a location-based advertising delivery solution designed to provide opt-in, contextually relevant WAP- and SMS-based advertising campaigns. With a range of supported media and reporting options, LEMM provides mobile operators and their media agencies with the ability to:

• Push location and context-relevant content on an opt-in basis
• Target, rotate and analyse campaigns on a per-user, per-location basis
• Deliver coupon-based marketing offers via a subscription service
• Manage offers, locations, and campaigns on a real-time basis
• Expertly blend content into the handset environment
• Provide detailed ROI and campaign management reports
• Subsidise value-added services for increased ARPU

Based on proven, scalable spatial trigger and location request technologies, Locatrix/LEMM supports OMA standards, offering immediate benefits and zero risk. You can download a PDF overview of Locatrix/LEMM, including several campaign examples, here.

By providing a clear path for mobile operators to gain experience with location-based advertising, Locatrix/LEMM offers mobile network operators and their marketing partners all proven secure framework for targeting and delivering location-specific mobile marketing content to mobile subscribers.

From January 2009, mobile operators can choose to license Locatrix/LEMM on a quarterly basis, or for a specified set of campaigns.  This “on-demand” facility provides a tremendous opportunity to deploy and measure the ROI of location-based marketing in a risk-free environment.

For further information on Locatrix/LEMM, please contact our sales team.