Locatrix Communications provides mobile network operators with social networking and location-based application solutions that engage subscribers and generate ARPU. Locatrix solutions are available as branded or white-labelled services, and deliver commercial benefits through reusable network integration points, extensible application interfaces, seamless third-party content integration, and business models that focus on subscriber ARPU, not capital expenditure.

The Locatrix solution family offers a unique spectrum of location-based VAS:

• Uandme™ is both a feature-rich mobile friend finder, and a web-based family minder featuring location alerts, geofencing, user-defined points of interest, and flexible branding
• Locatrix social networking innovations allow operators to engage their subscriber’s on- and off-portal social networks to gain branding, marketing and loyalty benefits
• Chime helps mobile network operators add value to their subscriber’s usage of populat social network services through SMS
• PlaceSnaps is an extension to Uandme that allows subscribers to geo-tag, share and comment on photographs and other media
• Location-enhanced mobile marketing (LEMM) provides cost-effective push and pull advertising capabilities
• XLF is the eXtensible Locatrix Framework. As the core of all Locatrix solutions, XLF delivers subscriber privacy, a REST-based API, proximity notifications, reusable network enabler integration and persistent location support for any mobile value-added services (VAS).

Locatrix solutions are available on a hosted or licensed basis, with flexible business models including revenue-share. With an enviable track record delivering solutions for tier-1 mobile network operators, Locatrix is a clear leader in mobile social networking and location-based application services.