Last month’s Mobile World Congress in Barcelona saw a return to buoyancy in the mobile industry, with the GSMA reporting record attendance figures. Delegates were literally bombarded with industry news: Nokia’s alliance with Microsoft, a plethora of LTE trials around the globe, and absolutely unparalleled interest in developer programs from all the major handset and network players.
One such initiative is the GSMA’s OneAPI project, of which Locatrix is a long-standing supporter. The OneAPI (“One” stands for Open Network Enablers) standard provides a baseline reference for HTTP/RESTful APIs to access core network services such as location, messaging and charging, and the GSMA’s AppGarage booth in Hall 7 at the Congress was a busy thoroughfare for interested operators and developers.
Locatrix was delighted to again be asked by the GSMA to support the program by running demonstrations on the booth, and gave hundreds of presentations to delegates of our Developer Portal solution, which provides an immediate application support program for network APIs.
Significantly, we also saw massive interest in our social shopfront solutions, as deployed by Telstra and other operators. These, like all our hosted application services provide operators with a new engagement and promotional channel to their customers for services, content and other offers, producing numerous ARPU and retention benefits.
We’ve been busy since Barcelona fielding interest from operators in Asia and Europe for these solutions, and also preparing for new deployments. Please get in touch if you’d like to learn more about any of our OneAPI or social networking solutions for mobile operators.