Welcome to Locatrix Labs, a new feature of our website where we showcase in-progress innovations and forthcoming products that our customers will use to drive mobile subscriber engagement, customer retention and ARPU.  All of our solutions use or enhance Locatrix/XLF, our extensible framework for location-based VAS and social networking applications.

Some of our projects focus on creating new and engaging user experiences, while others seek to enhance our common application framework to provide more features or gateway components through which we can monetise and engage mobile subscribers.  We’re not focused simply on “point-on-map” solutions, but rather on new ways that mobile location can be used to create personalised, contextually-relevant subscriber experiences.

We invite you to take a look inside some of our Labs projects, and stay tuned to the Locatrix Blog for regular news and updates from Locatrix Labs.  If you’d like to get in touch with Locatrix Labs team directly, you can find us via our contacts page or by e-mailing labs [at] locatrix dot com.