Category Archives: News

Locatrix is mentioned by the Queensland Minister for for State Development John Mickel, in a relase congratulating the government-backed i.lab Incubator.  The full release can be read here.

Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced Locatrix Communications among the finalists of the Tele Atlas LBS Innovators Series event held in conjunction with the Wireless Innovations Conference produced by Dow Jones VentureWire.

Based on the business potential of their LBS applications and attractiveness to venture capitalists, eight finalists were selected by Dow Jones to present their new location-based solutions to venture capitalists and industry experts at the 2007 conference, being held this week at the Sofitel San Francisco Bay in Redwood City, CA. This exclusive opportunity is a key component of the ongoing Tele Atlas LBS Innovators Series, a program designed to help enable wireless application developers to expand their visibility, credibility and success with key participants in the industry, including investors, carriers and technology providers.

The full Tele Atlas press release can be found here.

Locatrix Communications to present at Wireless Innovations 2007

Locatrix Communications has been selected to present at the Dow Jones Venturewire Wireless Innovations 2007 conference. Locatrix Founder & CEO Mark White will showcase the company’s achievements – including recent partnerships with mobile operators including Telstra – in front of a select audience of senior executives from companies including Nokia, T-Mobile, Intel, Openwave, TeleAtlas and Qualcomm, as well as a number of venture capitalists. The conference will be held from April 25-26 at the San Franscisco Bay Sofitel Hotel in Redwood City, CA.

Presenting companies at last year’s Wireless Innovations conference es went on to raise over $215M in venture capital from more than 40 different firms. Mr White says that the event is a further opportunity to promote Locatrix internationally, following their nomination in February as a finalist in the Mobile Monday Global Peer Awards, held in conjunction with the 3GSM World Congress in Barcelona.

“The success of our location-based and social networking applications with Telstra and others is raising our visibility internationally,” says White. “We’re thrilled to be participating in Wireless Innovations 2007″.

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For more information on Dow Jones Wireless Innovations 2007 visit http://wirelessinnovations.dowjones.com/

The Rust Report is a weekly newsletter covering the Australiasian ICT sector. Locatrix Communications is featured in the section entitled Aussies Worth Watching – A Roundup of Companies Making Waves at Home and Abroad.

Click here to download the complete April 6th 2007 edition of the Rust Report.

Launched in early 2007, Telstra’s Whereis Everyone service is a great way for friends and family to connect, share their locations and stay in touch.  The service is based on the Locatrix mobile social networking solution, UandMe.

This segment aired nationally on Tuesday, March 27th 2007 and features an interview with Locatrix Communications’ Founder & CEO, Mark White.

Australian innovation integrates presence, proximity, availability and location services into a single enterprise-ready platform; provides businesses with tools to location-enable corporate applications and enhance employee productivity.

Brisbane, Australia – Feb. 22, 2005 – Locatrix Communications has unveiled a beta version of client software that drives the world’s first integrated presence, proximity, and location service.  Locatrix ShareWhere™ clients run on personal computers running Microsoft Windows XP/2000, as well as a range of wireless platforms including devices from Nokia, Sony-Ericsson, Siemens, Motorola and Research in Motion. The Locatrix service lets business users unobtrusively share location, status and availability information with their colleagues, wherever and however they are connected via IP or cellular networks, and provides enhanced mobile productivity, security and customer responsiveness.

“The benefits to a mobile business are enormous”, says David Leggett, CEO of SDSI Pty Ltd and an early adopter of the Locatrix service.  “You can use Locatrix from a WAP-enabled phone to show when a colleague arrives at their office, or whether they are on another floor or campus location.  If that colleague is away from the office, you can view their approximate location and whether or not they are in a scheduled meeting. You can also determine who is closest to a particular customer location. Locatrix saves time and helps our employees to connect and collaborate more efficiently.”

The Locatrix service works by determining a user’s PC connection at their office LAN or a known WiFi hotspot, their proximity to a known location using Bluetooth or RFID discovery, and any mobile handset connected to a cellular network.  Locatrix ShareWhere™ software residing on the subscriber’s PC or mobile device integrates with the network and their corporate calendar and contact management systems, and the Locatrix application service platform transparently delivers the service over GSM, CDMA, W-CDMA and TCP/IP connections.  Locatrix provides a single view of the subscriber’s presence, availability and location via HTML, XML, WAP or software APIs, enabling business users and their corporate applications to have a real-time view of the location, status and availability of their mobile or office-bound colleagues.  A sophisticated user-based privacy framework ensures only approved parties may access a subscriber’s personal information.

“Locatrix is all about leveraging location and context,” according to Mark White, Founder and CEO of Locatrix Communications. “Having mobile personnel opens a dimension to business that is usually not exploited. By integrating real-time location, presence and availability information right across a business – in e-mail, CRM, and field service management applications – we enable employees to respond to customers faster, communicate more efficiently, and become more productive.”

The Locatrix service will be offered through wireless network operators, for whom Locatrix can create subscription revenues and generate wireless data traffic, as well as dramatically broaden the potential subscriber market for location-based services. The company is already running trials of the Locatrix service with a small number of wireless network operators and White hopes to add more over the coming months. “We have received interest from operators in Asia, India and the United States,” he says, “and by releasing this downloadable beta for Windows we aim to generate greater awareness among enterprises for the benefits of location-enabled productivity.”

The Locatrix ShareWhere™ for Windows beta client is now available for download from http://www.locatrix.com/.  Wireless network operators interested in a trial of the Locatrix platform can contact info at locatrix dot com.

Locatrix Communications has a simple mission: to ignite the wireless services marketplace by location-enabling enterprise and personal productivity applications, and creating location-based application services applicable to the broadest possible subscriber base. Our flagship product – Locatrix™ – is a wireless application services platform that determines the status and location of mobile devices and makes that information available to corporate productivity tools.   For more information on Locatrix Communications please visit us at http://www.locatrix.com.

Press contact:
Mark White
Locatrix Communications
Tel: +61 4 3890 0880
Email: pr at  locatrix dot com

BENEFON OYJ BULLETIN August 31, 2006 at 9:00

Wireless and GPS technology company Benefon, today announced it has extended its contract with
Australian based Locatrix Communications to further develop additional services and solutions
based around Benefon’s core navigation and location based services.

Under the agreement, Benefon’s forthcoming range of TWIG integrated GPS navigation and
mobile phone devices will use the jointly developed advanced web-based tracking and location
technology, in both consumer and commercial applications. The partnership further enhances
Benefon’s competitiveness in the location based services market, while also signalling the arrival of
new services such as TWIG Alert and TWIG Friend Finder.

“In all their various forms, location-enhanced services are all about improving the productivity,
safety and communication for mobile device users and their friends.” said Mark White Locatrix
Communications Chief Executive Officer, “Our web services interface allows device owners,
friends and family to track and locate TWIG users via any web browser, providing them with peace
of mind as to their location and current status”.

In the event of unforeseen circumstances a user can program the TWIG device to communicate
with the web services application to issue send alert notifications via SMS and E-mail to
predefined contacts, notifying their exact longitude/latitude location and position on a map. These
contacts can then provide assistance, with the precise knowledge of where the TWIG user is.
Commenting on the news, Benefon CEO Jonathan Bate said, “Our decision to outsource the
location application development for our new TWIG range demonstrates our continued
commitment to providing our partners and end-user customers alike, with leading location and
presence GPS enabled technology, products and services. This is yet another example of our
commitment to lead the personal navigation market.”

BENEFON OYJ
Jonathan Bate
CEO

Innovative WAP application suite integrates location and presence; provides 2G and 3G mobile operators a clear path to convergence location services.

Brisbane, Australia – 22^nd September 2005 – Locatrix Communications today heralded the arrival of the next generation of consumer wireless application services with the announcement of Locatrix/Finder, the first mobile “friend finder” application to be fully integrated with a multi-network subscriber presence service.

“Analysts regularly cite tremendous subscriber interest in using mobile handsets to locate and connect with their friends, family and colleagues”, said Mark White, Founder and CEO of Locatrix Communications. “Locatrix/Finder goes one step further by integrating presence and location information from any IP network within the cellular WAP service”.

Based on the Locatrix Applications Server, Locatrix/Finder provides mobile operators with the opportunity to cost-effectively launch consumer location services, while providing a clear path to advanced presence-based collaboration services.

Features of Locatrix/Finder include:

• WAP 1.x, WAP2.0, SMS, cHTML, HTML and PC interfaces
• Presence-ready framework, with prototype plug-ins for Skype, MSN and Yahoo! Instant Messaging (IM) services
• Customizable interface templates for operator application branding
• Subscriber-managed privacy profiles to share location information according to defined criteria such as date, time, day of week etc.
• A “viral” subscription manager to ensure maximum application uptake
• Text and map-based location representations
• Extensible APIs for billing and advanced application requirements

White added that Locatrix/Finder is already being evaluated by mobile operators in Asia-Pacific, and the company is keen to showcase it to others, stating that the solution is “ready to go”.

For more information on Locatrix/Finder and the company’s other solutions visit Locatrix Communications on the web at http://www.locatrix.com or e-mail info at locatrix dot com.

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About Locatrix Communications
Locatrix Communications is the innovator of a variety of application technologies that dramatically expand the market opportunity for location- and presence-enhanced mobile application services. In addition to providing mobile operators with application solutions to enhance ARPU and customer entanglement, Locatrix enhances enterprise applications with seamless presence and location gateway services that improve employee productivity and security. Founded in 2003, Locatrix is headquartered in Brisbane, Australia.

For more information:
Mark White
Locatrix Communications
Tel: +61 4 3890 0880
Email: pr at locatrix dot com

Locatrix Communications announces industry-leading mobile location privacy solution, empowers mobile operators to dramatically expand the market for location-enhanced services

Brisbane, Australia – 9^th May 2005 – Wireless location-enhanced services move a step closer to widespread adoption today with the announcement of Locatrix/P2, a mobile location privacy solution that allows network operators to safely deploy location-enhanced applications by providing subscribers with the ultimate control over how, when and by whom their location information is shared.

“Privacy remains a key issue for the deployment of location based services, and it is essential that subscribers maintain control of their privacy through permission-based or opt-in mechanisms”, says Paul Budde, Managing Director of global telecommunications research and consultancy company Budde Communications. “Operators also have an obligation to guarantee privacy and should make users fully aware of how and when their location information is used”.

Locatrix/P2 is deployed in conjunction with network location platforms, and provides subscribers with simple, operator-branded SMS, WAP, PC and web-based privacy tools. Individual subscribers can approve, deny, monitor and even block requests for their personal location information by other subscribers or specific value-added services. Subscribers can manage their location use according to any combination of requestor, user groups, applications, times and days of the week. The solution also enables subscribers to review every single request for their location information.

“Mobile operators are acutely aware of the potential liabilities should an individual subscriber’s location be misused,” says Mark White, Founder and CEO of Locatrix Communications. “Privacy concerns are regularly cited as one of the main that reasons location-based services and service revenues have grown slower than expected. Locatrix/P2 solves the mobile privacy dilemma and lays the foundation for location-enhanced application services to become more widely available.”

Locatrix/P2 is currently being evaluated by several international mobile operators and will be available early in the third quarter, 2005. The solution runs on a range of industry-standard and carrier-grade computer platforms. Interested mobile operators and solution partners can contact Locatrix Communications for more information at info at locatrix dot com.

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About Locatrix Communications
Locatrix Communications provides operator and enterprise solutions that enable and manage the widespread deployment of location-enhanced information and messaging solutions. Based in Brisbane, Australia, Locatrix Communications assists wireless application developers and mobile operators worldwide to increase revenues and retain customers through location-enhanced value added services.

Visit Locatrix at CeBIT Australia
Locatrix Communications will exhibit at CeBIT Australia 2005: The Asia-Pacific region’s most important and comprehensive ICT event. Locatrix will be based at stand K26 during CeBIT, which runs in Sydney from May 24-26^th 2005. If you would like to meet Locatrix executives during the event, please contact us at cebit@locatrix.com.

For more information:
Mark White
Locatrix Communications
Tel: +61 4 3890 0880
Email: pr at locatrix dot com