Telstra Makes Facebook Talk with Blurtl

Telstra has again chosen Locatrix as a solution partner with the launch this week of  Blurtl™, an innovative new service which lets users post 30-second audio clips to their Facebook walls, or those of their friends, using only their mobile phone.

The following DDB-produced video commercial shows Blurtl in action.

Based on the Locatrix Chime solution, Blurtl users simply dial a number (in this case it’s 0458 BLURTL) and leave a brief message which is then posted to their Facebook wall. A customized Facebook application (below) allows users to select friends to also receive the audio posts.

The finished Telstra solution is evidence of growing interest in the SNX application framework developed by Locatrix, according to CEO Mark White. “SNX lets us take mobile network SMS, location, billing, and now subscriber voice channels,” says White, “and pair them with a secure social network identity to create a near-limitless range of mobile service opportunities.”

For more information on Blurtl, Chime or the range of Locatrix solutions and services, please contact us today.