Announcing Locatrix/Finder – A New Benchmark for 2G and 3G Location Application Services
Innovative WAP application suite integrates location and presence; provides 2G and 3G mobile operators a clear path to convergence location services.
Brisbane, Australia – 22nd September 2005 – Locatrix Communications today heralded the arrival of the next generation of consumer wireless application services with the announcement of Locatrix/Finder, the first mobile “friend finder” application to be fully integrated with a multi-network subscriber presence service.
“Analysts regularly cite tremendous subscriber interest in using mobile handsets to locate and connect with their friends, family and colleagues”, said Mark White, Founder and CEO of Locatrix Communications. “Locatrix/Finder goes one step further by integrating presence and location information from any IP network within the cellular WAP service”.
Based on the Locatrix Applications Server, Locatrix/Finder provides mobile operators with the opportunity to cost-effectively launch consumer location services, while providing a clear path to advanced presence-based collaboration services.
Features of Locatrix/Finder include:
- WAP 1.x, WAP2.0, SMS, cHTML, HTML and PC interfaces
- Presence-ready framework, with prototype plug-ins for Skype, MSN and Yahoo! Instant Messaging (IM) services
- Customizable interface templates for operator application branding
- Subscriber-managed privacy profiles to share location information according to defined criteria such as date, time, day of week etc.
- A “viral” subscription manager to ensure maximum application uptake
- Text and map-based location representations
- Extensible APIs for billing and advanced application requirements
White added that Locatrix/Finder is already being evaluated by mobile operators in Asia-Pacific, and the company is keen to showcase it to others, stating that the solution is “ready to go”.
For more information on Locatrix/Finder and the company’s other solutions visit Locatrix Communications on the web at http://www.locatrix.com or e-mail info at locatrix dot com.
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About Locatrix Communications
Locatrix Communications is the innovator of a variety of application technologies that dramatically expand the market opportunity for location- and presence-enhanced mobile application services. In addition to providing mobile operators with application solutions to enhance ARPU and customer entanglement, Locatrix enhances enterprise applications with seamless presence and location gateway services that improve employee productivity and security. Founded in 2003, Locatrix is headquartered in Brisbane, Australia.
For more information:
Mark White
Locatrix Communications
Tel: +61 4 3890 0880
Email: pr at locatrix dot com