November 2007

Mobile social networking update extends ARPU-generating features for network operators and content providers

Monday 3rd December 2007 – Brisbane, Australia – Locatrix Communications, the leading developer of mobile social networking and location-enhanced content solutions, today announced an update to Uandme™, its mobile social networking solution. Uandme allows mobile subscribers to view their friends’ locations, receive alerts when they are nearby, and suggest local places to meet. Mobile network operators (MNO) can deploy Uandme to create revenue-generating location-based services for their subscribers.
Uandme Release 2 adds support for Assisted GPS (AGPS) mobile location on supporting handsets, extensible consumer subscription models, and a plug-in framework for adding complementary location-enhanced applications.

The first Locatrix Communications customer to adopt Uandme is Telstra, Australia’s largest mobile network operator. Mario Davoli, General Manager Mobile Applications, Telstra Mobile, is delighted with the Uandme solution. “Locatrix are our close partners in developing and supporting our key location based applications. Their innovations and rapid development process in this space has helped us to continue to provide best of breed services.”

Uandme Release 2 illustrates Locatrix Communications’ commitment to innovation, according to Founder & CEO Mark White. “We work every day to improve our user experience, and also to extend the boundaries of mobile location-based interactions. Now with Release 2 as a framework, we can create extension and companion applications that appeal to a broadening subscriber demographic, and create growing revenue opportunities for our partners.”
Locatrix mobile social networking solutions, including Uandme, are available for deployment by mobile operators as hosted services via licensing or revenue-share models. For more information contact Locatrix Communications.

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About Locatrix Communications

Locatrix Communications uses mobile location to create and shape applications that engage subscribers, and that generate revenue for mobile network operators. Based in Brisbane, Australia, the company supports customers and partners worldwide.
Note to editors: Uandme is deployed on Telstra Mobile as Whereis Everyone™.

Press Contact

Mark White: +61438900880 or pr at locatrix dot com

Locatrix Communications is a big user of open-source software, and our production servers are no exception. After some evaluation we chose Ubuntu Linux for its maintainability and ease of server installation.  We have been rewarded with a very cost-effective solution and 100% uptime.

PC World wrote an article on our Ubuntu successes, and you can read it here.

Locatrix is mentioned by the Queensland Minister for for State Development John Mickel, in a relase congratulating the government-backed i.lab Incubator.  The full release can be read here.

Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced Locatrix Communications among the finalists of the Tele Atlas LBS Innovators Series event held in conjunction with the Wireless Innovations Conference produced by Dow Jones VentureWire.

Based on the business potential of their LBS applications and attractiveness to venture capitalists, eight finalists were selected by Dow Jones to present their new location-based solutions to venture capitalists and industry experts at the 2007 conference, being held this week at the Sofitel San Francisco Bay in Redwood City, CA. This exclusive opportunity is a key component of the ongoing Tele Atlas LBS Innovators Series, a program designed to help enable wireless application developers to expand their visibility, credibility and success with key participants in the industry, including investors, carriers and technology providers.

The full Tele Atlas press release can be found here.

Locatrix Communications to present at Wireless Innovations 2007

Locatrix Communications has been selected to present at the Dow Jones Venturewire Wireless Innovations 2007 conference. Locatrix Founder & CEO Mark White will showcase the company’s achievements – including recent partnerships with mobile operators including Telstra – in front of a select audience of senior executives from companies including Nokia, T-Mobile, Intel, Openwave, TeleAtlas and Qualcomm, as well as a number of venture capitalists. The conference will be held from April 25-26 at the San Franscisco Bay Sofitel Hotel in Redwood City, CA.

Presenting companies at last year’s Wireless Innovations conference es went on to raise over $215M in venture capital from more than 40 different firms. Mr White says that the event is a further opportunity to promote Locatrix internationally, following their nomination in February as a finalist in the Mobile Monday Global Peer Awards, held in conjunction with the 3GSM World Congress in Barcelona.

“The success of our location-based and social networking applications with Telstra and others is raising our visibility internationally,” says White. “We’re thrilled to be participating in Wireless Innovations 2007″.

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For more information on Dow Jones Wireless Innovations 2007 visit http://wirelessinnovations.dowjones.com/

The Rust Report is a weekly newsletter covering the Australiasian ICT sector. Locatrix Communications is featured in the section entitled Aussies Worth Watching – A Roundup of Companies Making Waves at Home and Abroad.

Click here to download the complete April 6th 2007 edition of the Rust Report.

Launched in early 2007, Telstra’s Whereis Everyone service is a great way for friends and family to connect, share their locations and stay in touch.  The service is based on the Locatrix mobile social networking solution, UandMe.

This segment aired nationally on Tuesday, March 27th 2007 and features an interview with Locatrix Communications’ Founder & CEO, Mark White.

Australian innovation integrates presence, proximity, availability and location services into a single enterprise-ready platform; provides businesses with tools to location-enable corporate applications and enhance employee productivity.

Brisbane, Australia – Feb. 22, 2005 – Locatrix Communications has unveiled a beta version of client software that drives the world’s first integrated presence, proximity, and location service.  Locatrix ShareWhere™ clients run on personal computers running Microsoft Windows XP/2000, as well as a range of wireless platforms including devices from Nokia, Sony-Ericsson, Siemens, Motorola and Research in Motion. The Locatrix service lets business users unobtrusively share location, status and availability information with their colleagues, wherever and however they are connected via IP or cellular networks, and provides enhanced mobile productivity, security and customer responsiveness.

“The benefits to a mobile business are enormous”, says David Leggett, CEO of SDSI Pty Ltd and an early adopter of the Locatrix service.  “You can use Locatrix from a WAP-enabled phone to show when a colleague arrives at their office, or whether they are on another floor or campus location.  If that colleague is away from the office, you can view their approximate location and whether or not they are in a scheduled meeting. You can also determine who is closest to a particular customer location. Locatrix saves time and helps our employees to connect and collaborate more efficiently.”

The Locatrix service works by determining a user’s PC connection at their office LAN or a known WiFi hotspot, their proximity to a known location using Bluetooth or RFID discovery, and any mobile handset connected to a cellular network.  Locatrix ShareWhere™ software residing on the subscriber’s PC or mobile device integrates with the network and their corporate calendar and contact management systems, and the Locatrix application service platform transparently delivers the service over GSM, CDMA, W-CDMA and TCP/IP connections.  Locatrix provides a single view of the subscriber’s presence, availability and location via HTML, XML, WAP or software APIs, enabling business users and their corporate applications to have a real-time view of the location, status and availability of their mobile or office-bound colleagues.  A sophisticated user-based privacy framework ensures only approved parties may access a subscriber’s personal information.

“Locatrix is all about leveraging location and context,” according to Mark White, Founder and CEO of Locatrix Communications. “Having mobile personnel opens a dimension to business that is usually not exploited. By integrating real-time location, presence and availability information right across a business – in e-mail, CRM, and field service management applications – we enable employees to respond to customers faster, communicate more efficiently, and become more productive.”

The Locatrix service will be offered through wireless network operators, for whom Locatrix can create subscription revenues and generate wireless data traffic, as well as dramatically broaden the potential subscriber market for location-based services. The company is already running trials of the Locatrix service with a small number of wireless network operators and White hopes to add more over the coming months. “We have received interest from operators in Asia, India and the United States,” he says, “and by releasing this downloadable beta for Windows we aim to generate greater awareness among enterprises for the benefits of location-enabled productivity.”

The Locatrix ShareWhere™ for Windows beta client is now available for download from http://www.locatrix.com/.  Wireless network operators interested in a trial of the Locatrix platform can contact info at locatrix dot com.

Locatrix Communications has a simple mission: to ignite the wireless services marketplace by location-enabling enterprise and personal productivity applications, and creating location-based application services applicable to the broadest possible subscriber base. Our flagship product – Locatrix™ – is a wireless application services platform that determines the status and location of mobile devices and makes that information available to corporate productivity tools.   For more information on Locatrix Communications please visit us at http://www.locatrix.com.

Press contact:
Mark White
Locatrix Communications
Tel: +61 4 3890 0880
Email: pr at  locatrix dot com